Ellis Jones has been an arts marketing agency since its inception. We believe in the arts as a social imperative and love for the arts is vivid in our work.
We provide strategy, advice and campaign services to major cultural institutions, performing arts companies, major festivals, local government, commercial and public galleries and performance spaces.
The context for producing, staging and marketing the arts, artists and arts organisations is rapidly changing. The internet, new media and social media platforms bring not only new and larger audiences, but increased avenues for performance and publishing of work. Competition for the discretionary ‘entertainment dollar’ is intensifying as public funding shrinks, placing more emphasis on commercial business models and philanthropic sector support.
Ellis Jones works with arts businesses and organisations to provide specialist arts marketing strategy and planning services during pivotal times in their evolution. We match a deeper appreciation for the value of arts to society with the strategic thinking that comes from years of advising government and business.
With over a decade’s experience working with emerging artists and globally recognised arts brands, we understand the artistic, funding and renewal cycles that shape many arts organisations. We help board members and executive teams plan for the future, guiding operational and communication outcomes, and we balance the needs of the artist with an understanding of the operational fundamentals that ensure the show can go on.
In arts marketing, agency activities are structured in three broad areas:
Brand and visual design
Our work includes activity with leading arts organisations such as Melbourne Symphony Orchestra (MSO), Australian Centre for the Moving Image (ACMI), Chunky Move, State Library Victoria and the Centre for Contemporary Photography (CCP), as well as state and local governments.
Talk to us about the arts, your opportunities and challenges, and how to take advantage of a complex and ever changing world.
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Ellis Jones’s arts marketing consultants provide arts marketing strategy, advice and campaign services to major cultural institutions, performing arts companies, major festivals, local government, commercial and public galleries and performance spaces.
Technology has driven incredible change in arts marketing and audience engagement, and that pace of change is escalating.
Facebook, Instagram, Spotify, Netflix and Kickstarter did not exist just a decade ago but all of them are important platforms for arts companies, institutions and artists to not only engage audience but actively create work.
While digital technology presents opportunities, it also massively expands the options for audiences seeking entertainment. The competition for eyeballs is global; the lines between art, applied art and entertainment – between commercial and arts industries – are blurred.
Arts marketing must continue to reach funding partners, industry peers, politicians, philanthropists, and strategic partnerships. The channels and mediums have expanded but resourcing has often not: more must be achieved with less.
The capacity for arts organisations to innovate, creating new revenues streams via the development of products, services and programs, has never been greater. The closer the audience is to the company, the more likely activity will return a profit which can be channelled to growth.
Ellis Jones’ arts marketing consultants provide comprehensive and integrated services including:
Arts marketing strategy integrating digital and traditional channels
Sophisticated audience and stakeholder research
Company, facility, and program brand and visual identity
Partnership design and management
Audience engagement initiative design
Major capital appeal strategy and campaigns
Social mobilisation campaigns
Public relations (including publicity)
Digital (including social media) strategy, advertising and execution
Measurement and reporting
Our arts marketing consultants have delivered arts marketing strategy and advice to leading organisations such as Chunky Move, State Library Victoria and the Centre for Contemporary Photography (CCP). Our government arts marketing and communication work has been provided to the Victorian government and the City of Melbourne as well as local councils.
Read more about our arts strategic planning work and visit the design studio.
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Arts strategic planning
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Ellis Jones’ arts strategic planning practice works with major cultural institutions, performing arts companies, major festivals, local government, galleries and performance spaces.
With often limited resources, arts boards and executive teams must be agile yet structured in their efforts to maintain sustainability.
Technology escalates in capacity but also cost. Funding is never certain, despite the expressed policies of arts funding agencies, sponsors and philanthropists. The rules can change, even if the fundamentals don’t: great art is great art.
Mediums merge and shift, changing the competitive landscape but also present new opportunities. Grasping those opportunities affect the brand, the makeup of the organisation and the sources of funding.
The identity of the company or institution, the identity of its artistic or curatorial leadership and the identity of the work all interrelate – and intersect with the identity of the audience. Brand and audience experience need to
In the case of great artistic institutions, it is often a major change in infrastructure that impacts the organisation negatively in the short term but positively into the future. The challenge is navigating that path.
Ellis jones’ arts strategic planning helps organisations design their future and manage pivotal periods in their evolution. Our arts strategic planning can comprise:
Board strategic planning facilitation
Change management strategy and planning
Employee impact mapping, engagement and change campaigns
Major development planning
Social impact framing, definition and reporting
Approaches to funding and philanthropy, including capital campaigns
We have provided strategic planning and related advice to leading arts organisations such as Melbourne Symphony Orchestra (MSO), Australian Centre for the Moving Image (ACMI), Chunky Move, State Library Victoria and the Centre for Contemporary Photography (CCP).
Our government arts strategic planning work has been provided to the Victorian government and the City of Melbourne as well as local councils.
Talk to us about arts strategic planning.